has finally decided to take the plunge blog. You’ve heard all the advantages of marketing and research to accelerate access to the plate and TypePad, MovableType or WordPress blog software package and you’re a blogger.
Well, now what? Add the ten essential blogging tools listed below and also be well on your way to creating and promoting a blog is a powerful marketing tool. I’ll explain the use of the tool and offer some suggestions, including the tools I use in my own blog DuctTapeMarketing blog.
The best way to learn about blogs and blogging is to read, or at least scan, many blogs. One of the wonders of blogs is that you can have all the new features of each blog you want to play on your desktop or to online location via RSS, so you can easily read and analyze the positions of many blogs a very short time. NewsGator is a good choice for reading online and food also has a version that integrates with Outlook. I use a free online service know that Bloglines. http://www.bloglines.com
You need to make it easier for visitors to the blog to subscribe to your blog RSS feed – so they can read your blog in their favorite feed reader. The best way to do this is to go to FeedBurner and burn your own RSS feeds, and use the tools that they offer to set up automatic subscriber links so people who want to use Bloglines, Google Reader, MyYahoo or Pluck, for example, be able to click a button to subscribe. Types of technology that can explain this without any buttons, but why not make it easy for anyone to find out.
Sidenote – subscribe to each of these yourself and force some blog spiders to visit your website. hxxp://www.feedburner.com
Many people will never eat something together, but everyone has email. Create an option for people to subscribe by giving their email address – simply get your blog entries as an e-mail. FeedBurner offers this service for free. FeedBlitz is another option, or if you have a list of email answering service that can offer this service. AWeber offers this and helps me integrate these subscribers to my blog for lists of email distribution.
Blogs and RSS directories
There are hundreds of blog directories and RSS feeds and get an entry in a number can be a good thing. I use a software called RSS Submit, but you can also visit Robin Goode frequently updated list and submit your blog and feed by hand.
Tip: subscribe to the RSS feed, which provides and will be notified when new directories are added.
Ping is a term for letting the various blog directories and RSS know when you’ve posted new content. Again, FeedBurner offers this as an automatic option called ping shot and you must activate it. PingGoat and Ping O Matic are other options, but they require you to visit and update your file every time you create new content.
As you surf the web or hop from blog to blog, you can find sites that you want to point out to your readers. Online bookmark managers allow you to bookmark and categorize web pages and the blog you pick them up, and is an excellent tool to manage all the stuff you find on the web. I use del.icio.us but BlinkList does a great job as well. hxxp://del.icio.us
I want to follow some key figures in real time, because it shows what other blogs are linking to you or post to your blog. Many people just want to take such things for fun and frequently visit sites like Technorati. I want that way for networking opportunities. I use a tool called MyBlogLog because it allows me to see where traffic comes from, but also tracks the link to my blog on the clicks of visitors. It’s amazing how these data can help you write more effectively. (MyBlogLog also your links so visitors can see which links on your site the most popular.)
With most blog software you need to go online and using a set of tools, software blog. Many bloggers, like using a desktop application to create and present their messages because it gives them additional tools and allows them to more easily integrate content and files on their computer. hxxp://w.blogger.com
But as I use w.bloggar Performancing, Qumana and ecto (the people at Apple) (w.bloggar double as a simple HTML editor.)
Tell a friend script
My blog (pMachine) has a feature that allows the reader to click on the link and send a message to a friend. This tactic brings me lots of readers. You can try looking here for a simple script that do the same
To publish the feed title
The possibility to publish your articles on other websites, sites that you own or sites of strategic partners is an excellent way to expose people to your blog content. Again we turn to FeedBurner for a painless way to republish your blog to any website you choose with something they call BuzzBoost